Online Bingo Gambling
With more people playing bingo online today than ever before, there are also
more bingo sites to choose from than ever before. Finding a quality bingo site
can be a very time-consuming process. It involves testing out hundreds of
different sites to check out the quality of their games, chat rooms, customer
service teams, banking options, and more. Lucky for you, we have already done
the grunt work for you.
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Online bingo is a fun and classic pastime for players in the US. One of the best things about this game is that there are plenty of options to choose from. Online casino members can enjoy traditional games like American Bingo and 75 Ball Bingo, as well as fun themes like Amazonia Bingo. The online bingo vertical does not always get the attention it deserves with operators focusing their efforts on chasing growth opportunities in casino and sports betting. But the bingo vertical has plenty to offer, and after enjoying something of a boom during the first half of the year there is plenty of potential for savvy operators to leverage. Best online Bingo for 2021 play on Casinority.com Free online Bingo games 10+ Casinos for Bingo online The most popular Bingo games Play on any device.
Check out our list of recommended bingo sites, then read more about the
criteria we use to develop our list in the section below.
- Bet365 Bingo
- Downtown Bingo
- William Hill Bingo
Criteria for Being One of the Best Bingo Sites
Trustworthy Reputation
If a site is not trustworthy, then it is not worth your valuable time. That’s
why we go to great lengths to make sure the sites we recommend have a solid
reputation. We start by making sure each site on our list is properly licensed.
Licensed sites are held to a higher standard than unlicensed sites, and they are
always held accountable for their actions.
Once we see that a site is properly licensed, we check to see what other
players are saying about it. We sift through hundreds of forums to make sure
there are not any major complaints out there. We always avoid recommending sites
that have a tendency of leaving their players dissatisfied or have a history of
not paying their customers in a timely manner.
We hardly ever recommend brand-new bingo sites, because they have not been
around long enough to prove that they can be trusted. Only once a bingo site has
a year or two of experience under their belt do we consider adding them to our
list. The only exception to this rule is if the new bingo site is owned and
operated by an already established company. If the new site is part of a
well-respected family of bingo sites, we might waive the 1- to 2-year screening
period.
High-Quality Games
The best bingo sites offer a wide variety of different bingo games to choose
from. Not only do we want to see the more standard types of bingo offered, like
75-ball bingo and 90-ball bingo, but we also want to see some of the
harder-to-find types of bingo, like Death Bingo or Horse Racing Bingo.
Basically, the more games they offer, the better.
Once we see what games a site offers, we actually play their games to test
for quality. We look for games that contain crisp graphics and an easy-to-use
interface.
We want to make sure a site’s games are going to provide an
exhilarating gaming experience. That’s why we avoid recommending sites that
offer games with low-resolution graphics or that are known to have issues with
lagging.
Although this is not a necessity, we also like to see a site have a wide
range of entry fees for each type of game they offer. This allows players to
have some flexibility with their bankroll. If they don’t have a large bankroll,
they can pay a lower entry fee and shoot for a smaller prize. If they have a
little more wiggle room in their bankroll, then they can pay the larger entry
fee and have a chance to win a bigger prize.
Social Interaction
We realize that many people choose to play bingo for social reasons, which is
why we always check out a site’s chat options before we recommend them. We look
to make sure they offer a large chat room that is easily accessible for all
players. We even try out their chat room ourselves to see how friendly the
community is. We hope to see quality conversations taking place and experienced
chat monitors who are ready to settle any unruly disputes that come up.
Most of the sites we recommend also offer incentives to encourage their
players to use their chat features. Sometimes these incentives come in the form
of sweepstakes for special prizes. Free games, small cash awards, and entries
into exclusive tournaments are often the prizes we see given out.
Solid Customer Service Team
The best online bingo sites have a friendly customer service team that is
available to assist you 24 hours a day, 7 days a week, and 365 days of the year.
Preferably, there should be multiple ways to get a hold of them. We like to see
a live chat option, a phone number, and an email address listed on their site.
We work closely with a site’s customer service team before we recommend them.
We see if they can thoroughly answer all of the questions we throw their way. We
are not only checking to make sure the customer service representatives are
knowledgeable, but we are also checking to see how long it takes to get a
response from them. We know how frustrating it can be when you are stuck waiting
hours on end just to hear back about a seemingly simple question. This is
unacceptable in our opinion. Only sites with top-notch customer service teams
make our list of recommendations.
Wide Variety of Banking Options
How you can deposit and withdraw money from your online bingo account is a
very important factor we look into when it comes to developing our list of best
bingo sites. We hope players can use all major credit cards/debit cards,
e-wallets, and even cryptocurrencies. We also like to see the option of having
your funds sent to you via paper check for those who prefer the more
old-fashioned methods.
For each banking method they offer, we check to see how long it takes to
process them and what fees are associated with them. We don’t like to see
players being asked to wait more than a couple days to receive their funds, nor
do we like to see players get bombarded with hefty added fees. Sites that offer
instant withdrawals with zero added fees are ideal.
Generous Bonuses and Promotions
One thing all of our recommended sites have in common is their list of
generous bonuses. Our sites don’t just offer welcome bonuses; you are also
likely to see reload bonuses, refer-a-friend bonuses, birthday bonuses, email
bonuses, and more. To make our list, these bonuses have to come with reasonable
wagering requirements. Some sites even offer bonuses that come with zero
wagering requirements, although this is very rare.
The sites we recommend also typically offer some kind of loyalty program that
rewards players for their continued dedication to their site. Loyalty programs
can be a great way to earn enticing prizes simply by playing the games you
normally play anyway. We prefer to see sites offer open-enrollment loyalty
programs instead of invite-only loyalty programs. This way, everyone can take
advantage of them.
The Three Types of Bingo Sites
Many people don’t realize there are three different types of bingo sites to
choose from. Each type comes with its own unique advantages and disadvantages.
What kind of site is right for one player may not be right for another. We have
outlined the different types of bingo sites below, so you can better access
which type will best meet your needs.
#1 Major Gambling Sites Offering Bingo
Many of the top online casinos have recognized how popular online bingo has
become over the years. As a result, they now offer a decent collection of bingo
games for their players to choose from. Their desire is to be a one-stop site
for all your gambling needs. They offer slot games, table games, sportsbooks,
and more.
While they offer bingo, bingo is not their main priority. Their selection of
bingo games to choose from will be slim. Don’t be surprised to see your favorite
type of bingo missing from their list. It’s also harder to find bingo-exclusive
bonuses and promotions on this type of site.
#2 Hybrid Bingo Sites
These sites are a combination of an online casino and a solo bingo site.
Their main focus is bingo, and many of their promotions are centered around
bingo. However, they also offer a solid selection of slot games. Sometimes these
sites will give away free spins for their newest slot games to encourage players
to try them out. Who doesn’t like free spins?
Hybrid sites can be a fun option for those who love to play bingo but like to
switch it up every now and again with a fun slot game. These sites aren’t viable
options for those who prefer to play table games or have access to a sportsbook,
however.
#3 Dedicated or Solo Bingo Sites
For these sites, their only focus is bingo. Building a solid bingo community
is very important to them, so they focus heavily on their chat room features.
This site is a perfect option for those who wish to exclusively play bingo. They
will offer the widest variety of high-quality games and the most lucrative
bingo-exclusive promotions.
Don’t use this site if slot games, casino games, or a sportsbook are
important to you. You will NOT find any of those options here.
Conclusion
If you have never played online bingo before, then we suggest giving it
chance. We enjoy the atmosphere online bingo creates and bet you will too.
There’s a lot to consider when it comes to deciding which bingo site to play at.
Before you choose a site, you are going to want to check out the bonuses they
offer, their banking options, their customer service team, and their game
selection, among other things. You’ll also have to decide which type of bingo
site will meet your unique gaming needs.
Don’t get overwhelmed by all the different sites available, because we have
done most of the research for you. Simply choose any of the options on our list
of best bingo sites and get started! What are you waiting for?
The online bingo vertical does not always get the attention it deserves with operators focusing their efforts on chasing growth opportunities in casino and sports betting.
But the bingo vertical has plenty to offer, and after enjoying something of a boom during the first half of the year there is plenty of potential for savvy operators to leverage.
What’s more, as the Gambling Commission continues to tighten its requirements for casino and sports betting, bingo is emerging as the vertical that aligns best with new safe gaming rules.
This, combined with the lower cost per acquisition that bingo offers as well as the ability to cross-sell players to other verticals, means that operators should be buzzing when it comes to bingo.
Below, I take a closer look at the growth the sector has enjoyed over the past year, whether it is sustainable and how operators can maximise the opportunity in front of them.
Online bingo is booming
The growth seen in the online bingo vertical over the past 12 months is not just anecdotal; according to Google Trends data there has been a significant rise in the number of searches relating to bingo.
If you take the term “online bingo” as an example, the volume of searches* increased month on month from January 2020 to April 2020, as outlined below.
January – 42
February – 45
March – 63
April – 85
* Google Trends shows the volume behind specific searches each month. The search term is scored out 100 with 100 being the highest volume of search.
The March and April numbers are particularly high, representing a 40% and 98% year-on-year increase on 2019 respectively.
Understandably, the search volume for online bingo started to decrease with the return of sports events and sports betting in June but crucially remained up or the same year on year.
May – 72 (+64% YoY)
June – 56 (+ 21% YoY)
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July – 66 (+69% YoY)
August – 43 (level)
September – 44 (level)
This is supported by data from the Gambling Commission’s most recent participation survey.
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The survey found that the percentage of players that had taken part in bingo from January to June had increased from 24.1% in 2019 to 38.7% in 2020, marking a 60% rise from the prior year.
Growth can be sustained
As the numbers show, search volume for “online bingo” continued to rise year-on-year even after lockdown restrictions were lifted and sports events and betting returned.
And while growth levels in August and September were flat, October and November saw a 23% and a 46% increase in search volume respectively.
Of course, there have been spikes in interest and often around extraordinary factors such as lockdown measures being enforced – there was a huge spike on the week commencing 16 March.
But despite this, the data shows that interest has remained above 2019 levels throughout the year.
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While operators may be more focused on slots and casino games due to them being major revenue generators, there is genuine and significant appetite for online bingo.
For example, there are 2,800 Google searches per month for “best casino sites” but 5,500 for “best bingo sites”.
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Some operators understand this, and are taking the opportunity in front of them, which has also helped to drive growth this year. The challenge is how operators maintain this level of interest.
This will mostly rely on marketing and CRM, and our sources indicate a number of operators are set to launch big TV campaigns imminently.
But this needs to be combined with an improved bingo offering – branded rooms, new game formats (Slingo has proved to be hugely popular) as well as bonuses that deliver genuine value.
Why operators should embrace bingo
Aside from rising player demand, the bingo vertical provides operators with several upsides that will help grow their businesses over the coming months and as the sector faces new challenges.
Most operators will already have bingo players within their databases and many of these will go elsewhere if bingo games are not offered.
When PlayOJO announced it was launching a dedicated bingo product earlier this year it noted that 25% of its existing players went to other brands to play bingo.
By launching bingo, operators can ensure players do not go elsewhere, increasing their share of the wallet and driving loyalty while lowering churn.
Bingo also allows operators to attract new players and demographics, and particularly females aged between 35 and 55 – a lucrative demographic when it comes to CPA, loyalty and cross-sell potential.
Indeed, bingo players are much cheaper to acquire than casino and sport betting players. For example, the cost per click for “best casino sites” is $110 (£81.3/€89.8) but for “best bingo sites” it is just $35.
What’s more, bingo players often go on to engage with other verticals offered by the operator.
If you look at high value players at online bingo sites, their value does not come through their bingo play but through their slots play. All the operator has to do is effectively cross-sell them.
Bingo aligns with new safe gaming requirements:
Perhaps the biggest upside to bingo is that it aligns more closely with the latest responsible gambling and safe gaming requirements being introduced in regulated markets around the world.
This is certainly true when it comes to stake limits, which could be introduced in the UK if some of the government groups looking closely at the sector have their way.
While online slot players can and do wager upwards of £100 per spin, bingo tickets can be purchased for a little as £0.05 meaning the vertical would be less impacted by any tightening of the rules.
The data shows that bingo is booming, and this, combined with on-going regulatory scrutiny, should be enough to catch the attention of operators.
Some have already seen the opportunities up for grabs – PlayOJO, LeoVegas and 888 continue to make bold moves in the space – which means others must act now or miss losing out.
Lillian Grey is head of content at BingoSites.net and is considered a thought leader on all things online bingo.